{"id":4449,"date":"2026-07-17T14:51:26","date_gmt":"2026-07-17T12:51:26","guid":{"rendered":"https:\/\/site2.cerclefser.org\/fr\/?page_id=4449"},"modified":"2026-11-07T23:44:11","modified_gmt":"2026-11-07T22:44:11","slug":"5-utilisez-les-emotions-pour-rendre-votre-message-memorable-et-accessible","status":"publish","type":"page","link":"https:\/\/cerclefser.org\/fr\/5-utilisez-les-emotions-pour-rendre-votre-message-memorable-et-accessible\/","title":{"rendered":"5. Utilisez les \u00e9motions pour rendre votre message m\u00e9morable et accessible"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\"><img decoding=\"async\" src=\"http:\/\/www.cerclefser.org\/fr\/wp-content\/uploads\/2022\/02\/Logo-png-300x131.png\" alt=\"Logo png\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>5. Utilisez les \u00e9motions pour rendre votre message m\u00e9morable et accessible<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--30);font-size:clamp(14.082px, 0.88rem + ((1vw - 3.2px) * 0.721), 21px);\">Les \u00e9motions sont-elles inappropri\u00e9es lorsqu\u2019il s\u2019agit de transmettre un concept scientifique ? Ou faut-il les pr\u00e9f\u00e9rer aux faits ? Ce module explore comment utiliser les \u00e9motions pour mieux int\u00e9resser votre public \u00e0 votre champ de recherche scientifique.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-f3ab6a55 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--60)\">\n<figure class=\"wp-block-embed is-type-rich is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"SciComm4all #5 Use emotions to make your message memorable and relatable\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/vUPjp1l6Y3E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSf3g7-E37bKJQtiBhG69ou1UWMHG1B8m2_AQJq8SFb4KrDeHg\/viewform\"><strong>Dites-nous ce que vous avez retenu<\/strong><\/a><\/h3>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-custom-color-2-color has-custom-color-4-background-color has-text-color has-background has-link-color wp-elements-1 has-global-padding is-layout-constrained wp-container-core-group-is-layout-1f968bf6 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--50)\">\n<h3 class=\"wp-block-heading has-text-align-center has-base-2-color has-text-color has-link-color wp-elements-2\"><strong>Guides et Conseils<\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.104), 15px);\">Comment les artistes et les designers peuvent-ils<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.104), 15px);\">vous aider \u00e0 parler de sciecnes ?&nbsp; :<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.104), 15px);\">(Rivera, Lifeology, 2020)&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.104), 15px);\"><a href=\"https:\/\/lifeology.io\/how-artists-and-designers-can-help-you-communicate-science-and-what-to-expect\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Disponible&nbsp;ICI<\/strong><\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-base-color has-alpha-channel-opacity has-base-background-color has-background\"\/>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.104), 15px);\">Un guide pour aider les m\u00e9diateurs et m\u00e9diatrices scientifiques \u00e0 contrer la d\u00e9sinformation,<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.104), 15px);\">\u00e0 inspirer les jeunes et \u00e0 am\u00e9liorer le d\u00e9bat soci\u00e9tal sur les sujets scientifiques controvers\u00e9s : &nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.104), 15px);\">(Olesk, Horizon 2020 project QUEST, 2020)&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.104), 15px);\"><a href=\"https:\/\/questproject.eu\/how-to-improve-science-communication-consider-these-12-guiding-principles\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Disponible&nbsp;ICI<\/strong><\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-base-color has-alpha-channel-opacity has-base-background-color has-background\"\/>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.104), 15px);\">Toutes les histoires suivent une sorte de th\u00e8me narratif, que nous en soyons conscients ou non.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.104), 15px);\">Voici quelques-uns des th\u00e8mes les plus courants que les histoires, scientifiques ou non, peuvent suivre :<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.104), 15px);\">(Hanlon, AGU Blogosphere, 2020)&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.104), 15px);\"><a href=\"https:\/\/blogs.agu.org\/sciencecommunication\/2020\/09\/28\/storytelling-basics-narrative-themes\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Disponible&nbsp;ICI<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-base-color has-text-color has-link-color wp-elements-3\"><strong>Sources<\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.104), 15px);\">Henville, L. (2020) Effective science communication deconstructed, Strategies to engage the public in your research topic. UA\/AU<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.104), 15px);\"><a href=\"https:\/\/www.universityaffairs.ca\/career-advice\/ask-dr-editor\/effective-science-communication-deconstructed\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Disponible ici<\/strong><\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-base-2-color has-alpha-channel-opacity has-base-2-background-color has-background\"\/>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.104), 15px);\">Reif, A., Kneisel T., Sch\u00e4fer M. and Taddicken M. (2020)<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.104), 15px);\">Why Are Scientific Experts Perceived as Trustworthy?<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.104), 15px);\">Emotional Assessment within TV and YouTube Videos.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.104), 15px);\">Media and Communication, 2020,<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.104), 15px);\">Volume 8, Issue 1<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.104), 15px);\"><a href=\"https:\/\/www.cogitatiopress.com\/mediaandcommunication\/article\/view\/2536\/2536\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Disponible ici<\/strong><\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-base-2-color has-alpha-channel-opacity has-base-2-background-color has-background\"\/>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.104), 15px);\">Davies, S. R. (2019) Science Communication as Emotion Work: Negotiating Curiosity and Wonder at a Science Festival.&nbsp; Science as Culture, Volume 28, 2019 \u2013 Issue 4<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.104), 15px);\"><a href=\"https:\/\/www.tandfonline.com\/doi\/abs\/10.1080\/09505431.2019.1597035?journalCode=csac20\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Disponible ici<\/strong><\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-base-2-color has-alpha-channel-opacity has-base-2-background-color has-background\"\/>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.104), 15px);\">Mazer, J. P. , McKenna-Buchanan, T. P., Quinlan, M. M. and Titsworth, S. (2014). The Dark Side of Emotion in the Classroom: Emotional Processes as Mediators of Teacher Communication Behaviors and Student Negative Emotions. Communication Education, Volume 63, 2014 \u2013 Issue 3<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.104), 15px);\"><a href=\"https:\/\/www.tandfonline.com\/doi\/abs\/10.1080\/03634523.2014.904047\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Disponible ici<\/strong><\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-base-2-color has-alpha-channel-opacity has-base-2-background-color has-background\"\/>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.104), 15px);\">Lesen, A. E., Rogan, A. and Blum, M. J. (2016). Science Communication Through Art: Objectives, Challenges, and Outcomes. Trends in Ecology and Evolution. Volume 31, Issue 9, September 2016, Pages 657-660<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.104), 15px);\"><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0169534716300738\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Disponible ici<\/strong><\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-base-2-color has-alpha-channel-opacity has-base-2-background-color has-background\"\/>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.104), 15px);\">Jacobson, S.K., Seavey, J. R.&nbsp; and Mueller, R.C. (2016). Integrated science and art education for creative climate change communication. Ecology and Society, Vol. 21, No. 3 (Sep 2016)<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.104), 15px);\"><a href=\"https:\/\/www.jstor.org\/stable\/26269971?seq=1#metadata_info_tab_contents\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Disponible ici<\/strong><\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-base-color has-alpha-channel-opacity has-base-background-color has-background\"\/>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.104), 15px);\">Davies, S. R., Halpern, M., Horst, M., Kirby, D. S. and Lewenstein, B. (2019). Science stories as culture: experience, identity, narrative and emotion in public communication of science. JCOM \u2013 Journal of Science Communication. 2019, 18 (5)<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.104), 15px);\"><a href=\"https:\/\/ntnuopen.ntnu.no\/ntnu-xmlui\/handle\/11250\/2631640\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Disponible ici<\/strong><\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-base-2-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-a1cd4350 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--40)\">\n<p class=\"has-text-align-center has-custom-color-2-color has-text-color has-link-color wp-elements-4 wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--30);margin-right:0;margin-bottom:var(--wp--preset--spacing--30);margin-left:0;padding-right:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60);font-size:clamp(20px, 1.25rem + ((1vw - 3.2px) * 1.25), 32px);\"><strong>Projet soutenu par :<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-f3ab6a55 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/www.cost.eu\/\"><img decoding=\"async\" src=\"http:\/\/www.cerclefser.org\/en\/wp-content\/uploads\/2022\/05\/COST.png\" alt=\"COST\" style=\"aspect-ratio:2.3344947735191637;width:135px;height:auto\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/www.cost.eu\/\"><img decoding=\"async\" src=\"http:\/\/www.cerclefser.org\/en\/wp-content\/uploads\/2022\/05\/EUROPE.png\" alt=\"EUROPE\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"http:\/\/www.euroscitizen.eu\/\"><img decoding=\"async\" src=\"http:\/\/www.cerclefser.org\/en\/wp-content\/uploads\/2022\/05\/euroscitizen.png\" alt=\"euroscitizen\" style=\"aspect-ratio:2.280136127530002;width:157px;height:auto\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/www.culture.gouv.fr\/\"><img decoding=\"async\" src=\"http:\/\/www.cerclefser.org\/en\/wp-content\/uploads\/2022\/05\/Minist%C3%A8re_de_la_Culture.svg_.png\" alt=\"Minist\u00e8re_de_la_Culture.svg\" style=\"aspect-ratio:1.3115277634696612;width:122px;height:auto\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-f3ab6a55 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/eseb.org\/\"><img decoding=\"async\" src=\"http:\/\/www.cerclefser.org\/en\/wp-content\/uploads\/2022\/05\/LogoESEB_uLBB.png\" alt=\"LogoESEB_uLBB\" style=\"width:148px;height:auto\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/evokeproject.org\/\"><img decoding=\"async\" src=\"http:\/\/www.cerclefser.org\/en\/wp-content\/uploads\/2022\/05\/Logo-Evoke-d%C3%A9tour%C3%A9.png\" alt=\"Logo Evoke d\u00e9tour\u00e9\" style=\"aspect-ratio:2.8604539641943734;width:163px;height:auto\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"http:\/\/www.cerclefser.org\/fr\/\"><img decoding=\"async\" src=\"http:\/\/www.cerclefser.org\/en\/wp-content\/uploads\/2022\/05\/Cercle-FSER.jpg\" alt=\"Cercle-FSER\" style=\"aspect-ratio:0.9629769143841145;width:95px;height:auto\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/www.elte.hu\/en\/\"><img loading=\"lazy\" decoding=\"async\" width=\"275\" height=\"135\" src=\"https:\/\/cerclefser.org\/fr\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-17-11.15.12.png\" alt=\"\" class=\"wp-image-4409\" style=\"width:155px;height:auto\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-f3ab6a55 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/www.ua.pt\/en\/dep\"><img decoding=\"async\" src=\"http:\/\/www.cerclefser.org\/en\/wp-content\/uploads\/2022\/05\/DEP_Logo.png\" alt=\"DEP_Logo\" style=\"aspect-ratio:3.0433673469387754;width:167px;height:auto\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/www.muse.it\/it\/Pagine\/default.aspx\"><img decoding=\"async\" src=\"http:\/\/www.cerclefser.org\/en\/wp-content\/uploads\/2022\/06\/32-Logo-MUSE-EN.png\" alt=\"32 Logo MUSE EN\" style=\"aspect-ratio:2.353057199211045;width:141px;height:auto\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/www.ua.pt\/pt\/cidtff\/\"><img decoding=\"async\" src=\"http:\/\/www.cerclefser.org\/en\/wp-content\/uploads\/2022\/05\/CIDTFF_Logo.png\" alt=\"CIDTFF_Logo\" style=\"aspect-ratio:4.032221721496169;width:210px;height:auto\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/cuni.cz\/uken-1.html\"><img decoding=\"async\" src=\"http:\/\/www.cerclefser.org\/en\/wp-content\/uploads\/2022\/05\/charles-university-logo.png\" alt=\"charles-university-logo\" style=\"aspect-ratio:2.681300569373689;width:139px;height:auto\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-f3ab6a55 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"http:\/\/www.cerclefser.org\/en\/wp-content\/uploads\/2022\/05\/Centre-for-Functionall-Ecology-University-of-Coimbra.png\" alt=\"Centre for Functionall Ecology University of Coimbra\" style=\"aspect-ratio:3.247142079477409;width:172px;height:auto\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"http:\/\/www.cerclefser.org\/en\/wp-content\/uploads\/2022\/05\/IPS-from-Rita.jpg\" alt=\"Basic RGB\" style=\"aspect-ratio:1.611726560389084;width:111px;height:auto\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"http:\/\/www.cerclefser.org\/en\/wp-content\/uploads\/2022\/05\/University-of-Coimbra-V.png\" alt=\"University of Coimbra (V)\" style=\"aspect-ratio:3.3593016707339967;width:202px;height:auto\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/sigarra.up.pt\/up\/pt\/web_base.gera_pagina?p_pagina=home\"><img decoding=\"async\" src=\"http:\/\/www.cerclefser.org\/en\/wp-content\/uploads\/2022\/05\/Logo_FLUP.png\" alt=\"Logo_FLUP\" style=\"aspect-ratio:2.877935027339981;width:150px;height:auto\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-f3ab6a55 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/unitir.edu.al\/\"><img decoding=\"async\" src=\"http:\/\/www.cerclefser.org\/en\/wp-content\/uploads\/2022\/05\/University-of-Tirana.png\" alt=\"University of Tirana\" style=\"width:70px;height:auto\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/international.unicam.it\/\"><img decoding=\"async\" src=\"http:\/\/www.cerclefser.org\/en\/wp-content\/uploads\/2022\/05\/logo-Universit%C3%A0-di-Camerino-large.png\" alt=\"logo Universit\u00e0 di Camerino large\" style=\"aspect-ratio:0.8103518543676131;width:80px;height:auto\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter is-resized\"><a href=\"https:\/\/www.csic.es\/es\"><img decoding=\"async\" src=\"http:\/\/www.cerclefser.org\/en\/wp-content\/uploads\/2022\/05\/logo-vector-csic.jpg\" alt=\"logo-vector-csic\" style=\"aspect-ratio:1.9688634613268787;width:122px;height:auto\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\" style=\"padding-top:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.625), 20px);\"><strong>CR\u00c9DITS<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-6fc3b7e9 wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-52bc36d3 wp-block-column-is-layout-flow\">\n<h6 class=\"wp-block-heading\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.313), 17px);\"><strong>\u00c9quipe de conception et r\u00e9daction :<\/strong><\/h6>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.104), 15px);\">H.D. Dufour, PhD, Directrice, Le Cercle FSER, France, leader du GT5 EuroScitizen<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.104), 15px);\">F. Bilak, Charg\u00e9e de projet, Le Cercle FSER, France, membre du GT5 EuroScitizen<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.104), 15px);\">M. Varga, PhD, Professeur associ\u00e9, ELTE E\u00f6tv\u00f6s Lor\u00e1nd University, Hongrie, membre du WG4&amp;5 EuroScitizen<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.104), 15px);\">S. Ambr\u00f3sio, PhD, Chercheuse, Universit\u00e9 d\u2019Aveiro, Portugal, membre du GT5 EuroScitizen<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.104), 15px);\">L. Martinelli, PhD, Chercheuse \u00ab&nbsp;senior&nbsp;\u00bb, MUSE \u2013 Mus\u00e9e de la science, Trento, Italie, membre du GT3&amp;5 d\u2019EuroScitizen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M. Ferreira, Doctorant, chercheur et communicateur scientifique, Centre d\u2019\u00e9cologie fonctionnelle, Universit\u00e9 de Coimbra, Portugal, membre du GT4 d\u2019EuroScitizen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">R. Ponce, PhD, R\u00e9dactrice scientifique, Professeure invit\u00e9e \u00e0 l\u2019Institut Polytecnic de Set\u00fabal, Portugal, vice leader du GT4 EuroScitizen<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">R. Branquinho, PhD, Chercheuse et Responsable scientifique, Universit\u00e9 de Porto \u2013 Facult\u00e9 des Arts et des Lettres, Portugal, membre du GT4 EuroScitizen<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.104), 15px);\"><strong>Logo creator :<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">E. Pelc, Responsable de la communication, Le Cercle FSER, France<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-52bc36d3 wp-block-column-is-layout-flow\">\n<h6 class=\"wp-block-heading\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.313), 17px);\"><strong>\u00c9quipe de traduction&nbsp;<\/strong>:<\/h6>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.104), 15px);\">A. Bajrami, PhD, Chercheuse, Universit\u00e9 de Tirana, Albanie, Membre du GT4 d\u2019EuroScitizen<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.104), 15px);\">F. Bilak, Charg\u00e9e de de projets, Le Cercle FSER, France, membre du GT5 EuroScitizen<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.104), 15px);\">A. Bilbao, Chercheuse<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.104), 15px);\">R. Branquinho, PhD, Chercheuse et Responsable scientifique, Universit\u00e9 de Porto \u2013 Facult\u00e9 des Arts et des Lettres, Portugal, Membre du GT4 EuroScitizen<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.104), 15px);\">Egle Butkeviciene, PhD, Chercheuse, Universit\u00e9 de Technologie de Kaunas<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.104), 15px);\">H.D. Dufour, PhD, Directrice, Le Cercle FSER, France, leader du GT5 EuroScitizen<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.104), 15px);\">R.M. Dvorakova, PhD, Chercheuse, Universit\u00e9 Charles, R\u00e9publique Tch\u00e8que, membre du WG1 et WG2 d\u2019EuroScititizen<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.104), 15px);\">V. Janstova, PhD, Chercheuse, Universit\u00e9 Charles, R\u00e9publique Tch\u00e8que<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.104), 15px);\">Fonseca, MJ, PhD, Cheffe de la communication, Mus\u00e9e d\u2019histoire naturelle et des sciences de l\u2019Universit\u00e9 de Porto, Portugal<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.104), 15px);\">M. Kapetanakis, Chercheur<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.104), 15px);\">L. Martinelli, PhD, Chercheuse \u00ab&nbsp;senior&nbsp;\u00bb, MUSE \u2013 Mus\u00e9e des sciences, Trente, Italie, membre du GT3&amp;5 EuroScitizen<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.104), 15px);\">L. Mecklenburg, Doctorant, Freie Universit\u00e4t Berlin, Allemagne<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.104), 15px);\">F. Miri, PhD, Chercheuse, Universit\u00e9 de Tirana, Albanie, EuroScitizen<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.104), 15px);\">P. Pessoa, Doctorante avec une bourse FCT, CIDTFF-Universit\u00e9 d\u2019Aveiro, Universit\u00e9 de Tr\u00e1s-os-Montes e Alto Douro, Portugal, Membre du GT2 EuroScitizen<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.104), 15px);\">D. Radov\u010di\u0107, PhD, Conservatrice, Mus\u00e9e d\u2019histoire naturelle de Croatie, Croatie, membre du GT3&amp;5 EuroScitizen<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.104), 15px);\">G. Realdon, PhD, Chercheuse ind\u00e9pendante, Universit\u00e9 de Camerino, Italie, membre du GT2 d\u2019EuroScitizen<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.104), 15px);\">M. Siani, PhD, Institut Weizmann des Sciences, Coll\u00e8ge Herzog, Isra\u00ebl<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.104), 15px);\">M. Varga, PhD, Professeur associ\u00e9, ELTE E\u00f6tv\u00f6s Lor\u00e1nd University, Hongrie, membre du GT4&amp;5 d\u2019EuroScitizen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.104), 15px);\">\u00d6. Yahyao\u011flu, Doctorante, Universit\u00e9 Akdeniz, Turquie, membre du GT5 EuroScitizen<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.104), 15px);\">I. Yruela, PhD, Chercheuse, Estaci\u00f3n Experimental de Aula Dei- CSIC, Espagne, Membre EuroScitizen WG1,4&amp;5<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>5. Utilisez les \u00e9motions pour rendre votre message m\u00e9morable et accessible Les \u00e9motions sont-elles inappropri\u00e9es lorsqu\u2019il s\u2019agit de transmettre un concept scientifique ? Ou faut-il les pr\u00e9f\u00e9rer aux faits ? Ce module explore comment utiliser les \u00e9motions pour mieux int\u00e9resser votre public \u00e0 votre champ de recherche scientifique. Dites-nous ce que vous avez retenu Guides [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-1","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-4449","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5. Utilisez les \u00e9motions pour rendre votre message m\u00e9morable et accessible - Cercle FSER<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cerclefser.org\/fr\/5-utilisez-les-emotions-pour-rendre-votre-message-memorable-et-accessible\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5. 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